The Discover Dominica Authority has launched a new destination campaign called Nature of Love, highlighting the island’s breathtaking beauty and its power to inspire romance, adventure, and renewal. Chief Executive Officer Marva Williams says the campaign invites travelers to connect deeply with Dominica’s people, culture, and nature — whether through family adventures, couples’ getaways, or solo wellness retreats. The campaign also introduces new experiences, including an advanced canyoning tour through Trois Piton Canyon, expanded lodging along the Waitukubuli Sea Trail, and the opening of the Rosalie Bay Distillery — the world’s first conservation distillery, where proceeds support marine and wildlife protection. Several hotels are also unveiling new features and packages. Secret Bay is adding new clifftop villas, Fort Young Hotel has expanded its dive fleet, and Jungle Bay now offers an all-inclusive Adventure Wellness Package. Air access to the Nature Island is also improving, with expanded flights from San Juan, St. Thomas, Miami, Newark, and Toronto. The Nature of Love campaign aims to strengthen Dominica’s reputation as the Caribbean’s premier eco-adventure and wellness destination.
